The Wow! Factor

Growing up I was NOT an attractive man.I know what you’re thinking:“Noooo… Darius, I’m sure you’re just not giving yourself enough credit. Surely you didn’t look that bad”

That’s a nice sentiment and I appreciate it but let me show you this:

This is a photo I took several years ago to illustrate how I would look if I stopped taking good care of my grooming and wore my old clothes. It was also part of the experiment to see how quickly I could get back to looking “normal”.

You know, something like this:

So imagine my awkward face when showed “the ugly” photo to a close friend of mind who has known me for years and literally said this

“Oh yeah, I remember you looking like this…”

Seriously?!

Look, like every smart man on this green earth I never wanted to look like a freaking Neanderthal, I didn’t want to be ugly.

And it was both a crushing and sobering moment to realize that there was a time when this was the best I could do.

You see, back in the days when this “super sexy” look was my default I was reading a lot of forums and books on “how to get good with girls”.

Nearly every one of them said that “looks don’t matter” and “you just need to be confident” and “learn these 3 techniques”.

And you know what? I actually believed it.

Despite seeing first-hand how my attractive friends were hooking up with girls and getting into relationships with the hottest of them, I actually believed that as long as I take a shower and wear a clean t-shirt, I was good to go and the way I present myself past that point didn’t matter.

Two Outfits That Changed My Life Forever
When I finally got into college I got so desperate, so frustrated with not being able to get any results with women that I decided to do the unthinkable and defy the “looks don’t matter” gurus.

I decided that I will change my image, change the way I dress.

Because I knew nothing at the time about clothes, what items go well together, how clothes should fit or how I should wear colors in an outfit, I asked a friend who was studying fashion design to help me out and go shopping for clothes together.

She then explained how different clothes work together and helped me get two head-to-toes outfits.

I will admit, I was very skeptical at the time.

The outfits she got for me were very different from what I used to wear and I didn’t feel very comfortable in them at the start.

But hey, when you’re that desperate, you suck it up and do what you’re told.

The first time I wore one of those outfits I couldn’t believe what I was seeing. Walking through the university campus felt like a scene from a movie where a character gets a makeover and suddenly the whole world reacts to him differently.

I could actually see women checking me out!

But the real mind blowing moment was just about to come…

The One Who ALMOST Got Away
As any desperate enough guy can tell you, developing “crushes” on beautiful women doesn’t take long when you hadn’t had any in a long while (or in my case, ever).

For me, that crush was on the hottest girl in our dorm – GOOD FREAKIN` JOB, BRAIN!

So when I was invited to a dorm party that I knew she would attend it didn’t take long for me to accept the offer.

I decided that I’ll be rocking one of the outfits that my friend picked out for me but I’ll be honest, despite having all sorts of NSFW fantasies about this girl as the party day got closer I didn’t really expect much.

I mean I was still pretty shy and very nerdy and she was… well, SHE.

So imagine my dumb-founded face, trying to figure what the hell is happening when the night of the party arrived and it was HER asking ME to go onto the dancefloor with her!

Is this some elaborate prank the whole dorm is playing on me?! If I say Yes, will everyone start laughing and shouting “oh my god, he actually fell for it. What an idiot Hahahaha!”

(Did I mention my low self-esteem at the time?)

Anyway,

I actually refused the first time but she persisted and after seeing her turn down other guys (I mean have you seen this girl?! Of course there were other guys trying to get into her pants!), I gave in and went to dance with her.

You should’ve seen my goofy face!

I promise you, at that moment I felt like the happiest man in the world!

We ended up making out that night and… that’s about it. For the time being.

But,

When you go from being looked-through and ignored by women despite how hard you try to having one of the most attractive women you’ve ever met show the initiative, take the first step and even persist to get with you.

Well, let’s just say its one of those moments when your brain starts re-thinking your whole life.

And you know what the difference was between that night and all the other nights that happened before it?

No, it was not some elaborate NLP routine or new kino technique.

I simply changed my image, how I dressed, how I presented myself to the world.

After that night understanding image, style became a passion for me, almost an obsession.

I wanted to learn and understand how something as simple as the clothes we wear can so tremendously affect the way we are seen and perceived by others, the way we are treated.

Turns Out It’s Not As Easy As It Looks
But deciding to learn everything I could about men’s image, especially in the context of meeting and dating women turned out to be not as easy as it looked when my fashion designer friend told me what clothes to wear…

I started looking online and encountered my first problem – no one was actually teaching guys how to look attractive.

Sure there were men’s fashion blogs and websites but most of them looked like they were written by and for men, who are “married with children” looking for how to pull off a pair of khakis.

I mean how could I take seriously advice on how to dress to meet and look attractive to women from someone, who hasn’t been in field for years?

And then there were the “how to get girls” websites and forums.

For the most part, they avoided the topic of how to dress and in most cases resorted to the generic “just buy a fitting shirt and a blazer and you’re fine”.

(Spoiler alert: BULLSHIT!)

So my “brilliant” plan was to look for bits and pieces of advice that both men’s fashion experts and dating experts agreed on and experiment with that advice.

This was a slow and tedious process. I wasted so much time and money looking for clothes that turned out to be butt-ugly, ill-fitting and sometimes straight up unwearable.

I mean I knew that I wanted to look so much more attractive, I could see other attractive men dressing sexy (usually with a gorgeous woman around their arm) and yet when I tried to copy them, do what they were doing I would always end up falling short.

I would stare into the mirror in defeat and wonder “why can they do it and I can’t? Am I destined to be the ugly nerdy guy forever?”

We Are Men And We Don’t Give Up
If life was a movie this would be the point where some larger than life character would walk into my life and taught me straight.

Too bad this wasn’t the case.

Instead, what followed was nearly a decade of trial and error, experimenting in the real world and seeing how different women would react to my image.

If all the self-development books I’ve read over the years taught me one thing, it’s definitely that as a man you don’t give up when things get tough. You stand up, dust off, stop bitching and go after your goal again.

If you want to be an attractive man, you do what you have to do to get there.

of all the looks I tried over the years: some of them worked brilliantly and qualified as my “I’m Getting Laid Tonight” outfits and others failed miserably and could probably classify as a form of contraception (cater to guess which ones are which?)

Oh, and remember that girl I had the massive crush in university?

We actually met up several years later and you can see the outfit that finally sealed the deal in the bottom left corner.

I’m Here To Help You Get Here Too
About three years ago, after reading yet another forum thread asking for advice on how to dress for nights out and seeing half a dozen replies with advice that if implemented would ruin that poor bastards night, I finally decided that it’s time to create a place for guys, who want to learn to dress sexy when meeting women.

Not job interviews, not impressing your aunts and uncles at a family re-union, not impressing some fashion snobs. No!

Dressing specifically for spiking your sex appeal, for looking your most attractive self and doing so in a genuine way based on your personality, body type, lifestyle and the type of women you’re attracted to the most.

This is how Sexy Style for Joe was born.

Shortly after, I started offering guys like you and I personal style consultations. Turns out the strategies that I used worked just as well for others and in some cases even better.

I quickly got so confident in my ability to help guys get better results with women by improving their image that I started offering a guarantee that no one else had the balls to do:

“IF YOU DON’T NOTICE A SIGNIFICANT IMPROVEMENT IN HOW WOMEN REACT TO YOU, I WILL GIVE YOU YOUR MONEY BACK, NO QUESTIONS ASKED”

The problem was that working personally with someone is a very time consuming endeavor and in turn includes an appropriate price tag. Something a lot of the guys reading SSfJ couldn’t afford.

So the next step was to systematize everything I learned about image, about men’s style and clothes and create a course for dressing sexy like nothing you’ve ever seen before!

Eleven months later “The Wow! Factor” course was born with the sole goal of taking you by hand and helping you start dressing sexy. To become the sexiest, most attractive version of yourself.

And yes,

I know, I know, if something sounds too good to be true it probably is.

So let me shut up for a moment and let guys who walked down this road before you share their experiences: