Kevin Hogan – The Science of Influence

Get customers, clients, and co-workers to say “yes!” in 8 minutes or less
This revised second edition by a leading expert of influence continues to teach a proven system of persuasion. Synthesizing the latest research in the field of influence with real-world tested experiences, it presents simple secrets that help readers turn a “no” into a “yes.” Every secret in this book has been rigorously tested, validated, and found reliable.